Google Play Store will throw the ban hammer on copycat apps and some in-app ads

For those who obtain apps from the Google Play Retailer, you could encounter some annoying points and complain, corresponding to apps that hold producing adverts, or apps and video games which might be made to appear to be common apps. It appears like Google has heard these complaints and is altering some insurance policies on the Play Retailer, (through 9to5Google) to do away with such apps.

One change, which is able to take impact on August 31, will ban apps which might be made to appear to be different apps, together with their names, logos or icons. “We do not permit apps that mislead customers by impersonating another person (eg, one other developer, firm, entity) or one other app,” Google stated. In addition they posted some examples of such copycat apps and logos that won't be allowed on the Play Retailer in just a few weeks.

One other massive change, which is able to take impact on September 30, will ban full-screen interstitial adverts that seem “unexpectedly, normally when the person chooses to do one thing else.” It will embody adverts that seem at first of a recreation play or earlier than an app's loading display screen Additionally, all interstitial adverts within the app should cease at 15 seconds or much less to be allowed on the Play Retailer. Google additionally posted some examples of in-app adverts that will not be allowed after September 30.

There are a number of different Play Retailer coverage adjustments coming into impact within the coming weeks and months Lots of them are developer-oriented, however some could have an effect on client apps Considered one of them, which is able to take impact on August 31, will ban apps that make “deceptive well being claims that contradict current medical consensus or could hurt customers.” Additionally, beginning September 30, Google stated all apps that provide subscriptions should permit customers to “cancel their subscription simply from throughout the app.”