August 19, 2022
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Exclusive: ICC issues ‘clarifications’ to broadcasters over media rights process but lack of transparency persists | Cricket News


MUMBAI: The Worldwide Cricket Council (ICC), on Friday, despatched out a listing of clarifications that have been sought by broadcasters final month over the tender doc to promote tv and digital media rights for the following cycle.
After the ICC got here out with the Invitation-To-Tender (ITT) instantly publish the e-auction of Indian Premier League (IPL) media rights, broadcasters had raised a gamut of questions arising out of the issues they noticed within the course of.
Whereas the clarifications have are available in – some are listed beneath – broadcasters stay unconvinced concerning the method by which the ICC has determined to go about with this entire course of. The ICC maintains that ought to it stay unconvinced concerning the bids obtained in Spherical One – the metrics of which stay unmentioned – the bidding will transfer to Spherical Two, a course of to be accomplished by the use of an e-auction with out explaining the metrics on which the choice shall be based mostly.
The governing physique has in reality refused to alter something within the course of that would usher in “extra transparency”, a request that is been put in by the broadcasters in addition to some member boards.
Beneath are a few of the clarifications that have been sought by the broadcasters, how the ICC has responded to the queries and ICC’s perspective to those frameworks.
Tender doc says: The ICC has invited closed bids regardless of a number of stakeholders within the trade, in addition to the BCCI, suggesting that an e-auction, like within the case of IPL, might be the best way ahead. What the ICC has recommended although is that whether it is “not happy” with the closed bids submitted by the broadcasters – however hasn’t clarified the criterion for ‘satisfaction’ – it’ll name for Spherical Two of the bidding course of and that shall be carried out by the use of an e-auction. The ICC hasn’t clarified both why it thought of a closed bid over an e-auction in ‘Spherical One’.
Clarification obtained: Whereas it was reported earlier that the ICC will take into account an e-auction for Spherical Two, the governing physique has now formally introduced the identical within the responses submitted.
Tender doc says: The ICC had invited bids for 4 and eight years – broadcasters can submit both or each – with out explaining the metrics of how the profitable bid shall be recognized and what multiplications shall be utilized to find out how a four-year bid will get most well-liked over an eight-year bid, apropos of the worth submitted by broadcasters. The ICC hasn’t defined the explanations for these issues both.
Clarification obtained: The ICC has made no adjustments to this, and the broadcasters say they’re at their “wits finish” making an attempt to grasp the explanations behind this.
Tender doc says: The ICC had earlier proposed that when the bids are available in, their very own government staff will open the bids privately – and never in entrance of the bidders – at a later stage and announce the profitable bid after a month with out mentioning any particulars of the monetary bids. No broadcaster shall be knowledgeable, at any level, concerning the distinction between the profitable bid and the remainder.
Clarification obtained: The one change made on this regard is, as soon as the bids are submitted on August 26, the ICC will now open the bids inside a closed room in entrance of a person representing every broadcaster. The ICC, nonetheless, will nonetheless not point out any particulars of the monetary bid to those representatives and can ask them to depart the room after which analyze the bids privately to announce the winner.
Tender doc says: The ICC had proposed that the broadcaster should withhold all tax liabilities for any event hosted in India,
Clarification obtained: The ICC has now clarified that the broadcaster is not going to be requested to withhold any tax liabilities for any event hosted in India and the governing physique will take the onus upon itself. Nevertheless, within the case of Pakistan internet hosting the Champions Trophy in 2025, the ICC is but to make clear any tax-related issues and has stated that it’ll talk with the federal government.
Tender doc says: The ICC stated that within the occasion of any event being shifted to India or any India-friendly time-zone, the broadcaster should pay 20% additional given the scale and quantity of the cricket-friendly market.
Clarification obtained: The ICC has now added that if a broadcaster has to pay 20% additional within the occasion of a event being shifted to India or an India-friendly time-zone, they may also get to pay 20% much less within the occasion of a event being shifted out of India or any India-friendly time-zone.
Tender doc says: The ICC had earlier not shared any particulars of a possible Spherical Two of bidding that shall be held by the use of an e-auction, and never submitted any timelines for a similar.
Clarification obtained: The ICC has now stated that if they’re “not happy” with the bids submitted in Spherical One – with out mentioning the criterion of what qualifies as “happy” – Spherical Two of bidding, by the use of an e-auction, shall be known as for within the subsequent 48 hours. If not an e-auction, the stakeholders had requested the ICC to at the least make the method extra clear by sharing monetary particulars with all individuals when bids are opened.
TOI went about searching for a perspective to those guidelines. Whereas the broadcasters persevered with their demand for better transparency, the ICC, it’s discovered, is compelled to maintain the choice of an eight-year cycle in place, alongside the choice of 4 years, as a result of stress from member boards who depend upon the ICC vastly for revenues.
That apart, ICC sources say “the present tender course of is the most effective mannequin” they may handle for value discovery. “They strongly imagine a closed bid can drive up the stakes,” say these monitoring developments.


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