February 8, 2023
Chicago 12, Melborne City, USA

Everything’s a WeWork Now | WIRED


SaksWorks colleagues Stuck inside the Greenwich, Connecticut location that was once the Sax Fifth Avenue department store, it looks like a well-stocked library where no one reads: fireplaces, overstaff couches and large potted plants. When I visited on a Monday in March, the books lined up on each wall গো grouped by color, not theme তৈরি created an interesting backdrop for my afternoon zoom meeting. I could have booked a few rooms for more personal calls, but the place was so less crowded that it was not needed.

SaksWorks was the subject of a marriage of convenience for retailers seeking to reclaim some of its real estate as a result of personal purchases, and WeWork, the fallen fellow giant that, until recently, managed the space. (Sex parent company Hudson’s Bay Co. has since invested heavily in Conway, a WeWork competitor who will take over.) And every office growing seems like a WeWork.

This is an amazing turn. The fall of WeWork is a legendary thing — or at least a podcast, a book, a Hulu documentary, and an Apple TV + series. Peer-to-peer value behind stylish, affluent office space and over-entrepreneurial capital reached $ 47 billion by 2019. But as the company prepares to go public that year, questions about its effectiveness revolve around it. Within a few weeks, Adam Newman, the charismatic co-founder responsible for most of Waywork’s mythmaking, was dropped as CEO, the company’s value dropped to $ 10 billion, and the IPO froze.

But while WeWork has become a warning story, office life in the United States has quietly adopted several of its core principles. Many workers who have spent the last two years at home, a small part of the overall workforce, are being called back to offices that look different from what they vacated in 2020, with fewer desks and more open spaces designed for collaboration. A survey by CBRE, a commercial real estate company, found that 51 percent of respondents expect to make a significant portion of their office space in the next two years. Even the U.S. government is working on its own pilot partner space called FlexHub for federal workers and contractors. Commercial homeowners are also adding peer-to-peer space to their buildings.

Employees who do not have a company office to report to have the opportunity to collaborate almost anywhere: high-end apartment complexes; Sojo, a Korean-style day spa in New Jersey; And a music venue, bar, arcade and art venue focuses on Auckland’s 7th West color community – not to mention WeWork and its many competitors, such as Industrious and Daybase. Even virtual peer space has cropped up.

“The office is undergoing a major evolution,” said Paul Fiorila, research director at Yardy Matrix, which analyzes commercial real estate. He said employers now need to give employees a fair say as to why they should meet in person.

In a survey, LinkedIn found that 87 percent of its employees wanted to go to the office – at least part of the time. The company lets employees and teams decide when to come and has redesigned its headquarters in Sunnyvale, California to emphasize desk meetings or open spaces, says Shannon Hardy, LinkedIn’s vice president of flex work. It now includes facilities like meals and cafes open outside the “deep focus area” like the library.


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